What you get in the free Pulse trial

The Pulse free trial is 14 days, 100 credits and no credit card. It exists for one reason: so you can teach Pulse your brand and generate real content before you pay a cent. It's not a locked demo with the good bits greyed out — it's the actual product, with real credits to spend.

This post is the honest rundown of what's included, how credits work while you're trialling, what's smart to build in your first fortnight, and exactly what happens when day 14 arrives. No dark patterns, no surprise charge.

What's included

Your trial account is a full account. You're not on a stripped-down tier — you get the whole engine and a pool of credits to run it with:

• Full engine access. Brand Setup, Viral Research, the Content Calendar (both the grid and the AI planning agent), Review & Share, and the Ad Studio for short video — all open.
• The multi-client workspace. If you run more than one brand or manage clients, you can set up separate brand workspaces and keep everything organised from the start.
• 100 credits. A real balance you spend on generations — enough to teach a brand and produce a genuine first calendar.
• 14 days. The full account stays open for two weeks so you can take your time and come back to it.
• No credit card. You sign up with an email. Payment details are only ever asked for if you choose a plan at the end.

How credits work in the trial

Pulse runs on a single credit meter, and the trial uses the exact same system as a paid account. Every generation spends credits — each image, each short video, and each calendar plan draws from your balance. Nothing is metered differently just because you're trialling.

100 credits is deliberately sized to let you do the two things that actually prove the product: teach Pulse your brand and generate a real first calendar. That's enough to judge whether the visuals look like your brand and whether the captions sound like you — which is the only test that matters before you pay.

Credit costs per action are adjustable and can change, so we won't print a fiddly per-action table here that might go stale. For the full breakdown of how credits are priced and how far they stretch, read how Pulse pricing and credits work.

What to build first in your 14 days

The fastest way to see real value is to run one full loop end to end rather than poking at features. Here's the path we'd suggest:

1. Teach your brand from your websitePoint Brand Setup at your website URL. It reads your real photography and copy and pulls out your colours, tone, audience and hero products. This is the one-time setup that makes everything after it on-brand.
2. Run one month's calendarPick a real upcoming month and let the planner lay out the dates and balance the mix of static posts, reels and carousels. You get a full calendar with visuals and captions, not a blank grid.
3. Review and regenerate a fewRead the captions, regenerate anything that misses, and swap a visual you don't love. This is where you feel how quickly the brand-aware regeneration gets you to something you'd actually post.
4. Export the bundlePackage the finished month — images, captions, carousel slides and a posting guide — into one client-ready export you can hand over or post yourself.

Run that loop once and you'll know within your first sitting whether Pulse is worth paying for. For a fuller walk-through of the batching workflow, see how to make a month of social content in an afternoon.

What happens when the trial ends

On day 14 you make a simple choice: pick a plan or stop. There's no automatic charge and nothing sneaky — if you do nothing, you simply stop generating new content.

If you want to carry on, the plans are straightforward, all in USD:

• Grow — $99 for 900 credits a month.
• Scale — $179 for 1,700 credits a month.
• Pro — $329 for 3,200 credits a month.

If a busy month needs more, top-up packs are available on any plan — $18 for 200 credits, $40 for 500, or $75 for 1,000 — and top-up credits never expire. You always see your balance in plain credits; there's nothing hidden behind it.

Ready to put it against your own brand? The pricing and credits guide and the afternoon workflow will get you oriented, then start the trial below.