Pulse
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Workspace
Pulse
01
Brand Guide
Auto-fill from URL · drop your existing brand book
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Viral Research
Top posts from your brand & competitors · last 90 days
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Content Calendar
Generate a month's worth of posts · strict ratios
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Ad Studio
Hero / Lifestyle / Detail / CTA · brand-locked output
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brain
Brand Brain · canonical identity
Not yet synthesized for this brand.
Brand Brain compiles your Brand Guide fields into a versioned, scoreable identity that every generator reads from. Same action as the "Synthesize" button on Brand Guide.
Recent visuals
Recent activity
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Brand Guide
The single source of truth. Every visual we generate, every caption we write, every ad we ship — all read from this record. Aim for 80+ Brand Health before generating content.
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Set up your brand in 30 seconds
Pulse reads your site, finds country-specific pages, and researches scale-matched competitors automatically.
1 · Website URL
2 · Target market
3 · Extract
Fill all three steps to unlock
Country-specific URL detectionBrand voice + essenceColors & fontsHero productsBrand DNA + ritualsVoice samplesHero campaignsLocal + global social handlesScale-matched competitors
or already have a brand book?
Drop your existing brand guide
PDF, DOCX, TXT or MD · we'll read it and pre-fill every field below · 3 credits
Identity
The basics — who is this brand?
Change in Auto-fill card above
Brand DNA
Proprietary insights that make this brand uniquely itself. Auto-extracted from your website + brand book. Without these, generated content reads generic.
Voice & messaging
How this brand talks. Picked by tone chips + free text.
Authoritative
Witty
Playful
Warm
Bold
Premium
Friendly
Educational
Empowering
Empathetic
Direct
Inspirational
Visual identity
Colors and typography that anchor every visual we create.
Link to a Pinterest board, mood board, or image gallery that captures your visual direction.
Brand logos
Drop your logo files here. Pulse auto-detects whether each is a transparent PNG (used as overlay) or a JPG with background (used as standalone) and routes the AI to use whichever fits the composition.
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Drop logos here — multiple files supported
PNG (transparent) · JPG (with background) · WEBP · SVG · auto-detected and stored in Brand Brain
Visual Style Library
Upload reference images you LIKE for social media — separate from your website style. AI analyzes each (palette, mood, composition) and matches that aesthetic on every future generation. Categorise so static posts and reels learn different looks.
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Drop images, videos, or ZIPs — AI extracts the principle, not the file
PNG · JPG · MP4 · MOV · ZIP · multi-select OK · 1 credit per item · only a small poster + analysis is stored
Character library
Upload portraits of people you want to keep consistent across posts. Mark one as Default and every visual will reuse that face. Set "is_default" off to use brand-market localization instead.
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Drop a clean portrait photo
PNG · JPG · max 6 MB · 1 credit per upload (Gemini describes the look so future generations can match)
Products & positioning
What you sell, who buys it, who you compete with.
Used by viral research and ad targeting. Be specific to your category.
Social handles
Used by viral research to find your real performance baseline and competitor benchmarks.
Verified handles (Apify-checked)
Auto-filled by Extract. Click Find local competitors above to force-research market-specific brands only.
Production volume per month
These are hard ratios the AI must respect — strict format validation will reject any calendar that doesn't match exactly.
Regulatory & compliance
Drop your regulatory PDF / DOCX / TXT here. We extract the text and inject it as a constraint into every AI prompt.
Drop a document here
Or click to browse. We'll extract the text and remember it for every prompt — captions, ads, calendar — so the AI never violates your compliance rules.
.pdf · .docx · .txt · .md · max 10 MB
…or paste text directly
Your Brand Book is ready
See everything as a polished, printable document. Used as a reference by every visual we generate.
Brand completeness
Each filled section sharpens every piece of content we generate downstream.
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Brand Book
Polished, printable reference. Used by every visual we generate.
Pick a brand to view its Brand Book.
May 2026
Move post · change format
Don't like this idea? Try a different angle
Tell the AI a different direction (e.g. "make it about students cramming for finals" or "use a Vesak Day theme instead"). It rewrites just this post.
Caption
Hashtags
Visual brief
Visual generation
Reference image (optional — image-to-image guidance)
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Drop a product photo / mood reference here
PNG, JPG · max 5MB · used as image-to-image input
Target platforms (auto-picks aspect per platform · default 4:5)
Pick one or more · we'll generate one image per unique aspect ratio. If nothing is checked we default to 4:5.
Per-platform captions
Tick platforms above, then generate optimised captions for each. TikTok = punchy + slang. IG Story = short overlay. FB = narrative.
Ready to post — copy or download
Review & Share
Generate a shareable, no-login client approval link backed by the v2
get_approval_data RPC (token-based, RLS-bypassing, expires in 30 days).Pending review
Posts in review status — clients with the share link can approve or reject.
Drafts
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In review
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Approved
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Rejected
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Active share links
Click a link to copy. Each link is valid for 30 days from creation.
Recent client comments
Comments left by clients on the approval page.
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Ad Studio
Generate 4 brand-true ad concepts (Hero, Lifestyle, Detail, CTA). AI reads the FULL Brand DNA every run — essence, promise, rituals, hero campaigns, cultural touchstones, voice samples — so concepts feel unmistakably your brand, never generic.
Generate ad concepts
Strict-schema 4-card output. Each concept tags the brand pillar it leverages + reasoning.
5 credits (concepts) + 3 cr / image
Drop a product photo / mood reference here
PNG, JPG · max 5MB · AI uses image-to-image guidance for visual fidelity
Auto Post
Schedule approved posts. UI is fully wired and stores your schedule — the actual publish-to-IG/TikTok integration is yet to be activated, so you can choose a publishing partner later without rework.
NOTE
Publishing is yet to be activated — schedules are saved but posts will NOT auto-publish yet
When you're ready to wire up actual publishing, choose: (a) Meta Graph API direct (we'll wire the workflow, you connect business pages), or (b) a third-party publishing partner. Both options read directly from this scheduled queue.
Approved posts ready to schedule
Posts must be in approved status to schedule. Once scheduled, they appear in the queue below.
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Scheduled queue
Posts in scheduled status with their target publish time.
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Published history
Posts marked as published. Full audit log via
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Credits & Billing
Your organization's credit pool, spending history, and current plan.
Current Balance
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This Month Spent
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Total Granted
–credits
Renews
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Plans & top-ups
Subscribe monthly or add credits any time. Checkout opens on a secure payment page.
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Recent transactions
Append-only ledger — every credit grant and spend is logged.
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Team
Invite teammates. Roles control who can edit brands, generate content, and manage billing.
Phase 8 — coming with billing UI
Roles: Owner (full + billing), Admin (full minus billing), Member (generate + edit), Viewer (read-only). Email-invite flow with role-based permissions.
Settings
Workspace preferences and account details.
Organization
Your agency profile.
Account
Your sign-in details.
Password reset arrives with the auth phase — auth is currently bypassed in this build.
AI Regenerate
Regenerate any image with the background removed or with a specific object removed. AI keeps the overall scene + composition but may drift on fine details (clothing, face, exact pose). Original is always preserved.
Pick an image to regenerate
Click any image from the current brand to open the editor. Each regeneration saves as a new variant — originals are never overwritten.
Paste an image URL
Or regenerate any image from a URL — it'll be associated with the current brand on save.
Admin
Manage demo accounts, control feature access, top up credits, and curate template brands. All gating is enforced server-side.
All accounts
Every org on the platform. Click a row to expand actions (grant credits, set quota, toggle features, suspend).
Pending signups (0)
Demo users who verified their email but haven't been approved yet. Approving grants credits and (if a template exists) clones a starter brand into their account.
All demo members (rejected + approved history)
Filter through every demo signup, including rejected and currently-approved.
Template brands
When a demo account is approved, the first template in this list is deep-cloned into their workspace. They get an editable copy — no credits spent, no AI regeneration. Templates are read-only on the platform side; users can fully customize their copy.
Mark one of YOUR brands as a template
Pick from your own brands. Templates inherit colors, voice, brand brain, characters, and visual references — the AI starts pre-tuned for new users.
Default demo policy
Applied to every new demo signup. Per-account overrides are available from the All Accounts tab.
Off — every signup needs manual approval
Credits added to the demo user's org balance the moment they're approved.
Video generation is locked OFF by default for demo accounts to protect credit spend.