How Pulse pricing and credits work
Pulse pricing is simple: a monthly plan gives you a credit allowance, credits power every generation, and top-up packs never expire. That's the whole model. This post explains it end to end — the plans, what a credit actually is, how top-ups work, and which plan fits your business — so you know exactly what a month of on-brand content costs before you sign up.
No hidden tiers, no per-seat surprises buried in the fine print. Everything below is the current, accurate pricing in US dollars.
The plans
There are three monthly plans. Each one gives you a workspace to organise your brands, a number of seats for your team, and a monthly credit allowance that powers all your content generation.
Every plan includes the full content engine — brand learning, calendar planning, on-brand image and video generation, and export. The differences are how many brands you can run, how many people can log in, and how big your monthly credit allowance is.
What credits are
Credits are simply how Pulse meters generation. Every image, every video, and every calendar plan you produce uses credits from your balance. Think of them as a single, consistent unit for "work done" across the whole product, so you never have to juggle separate quotas for photos, video and planning.
Your monthly plan credits reset each cycle — the allowance refills at the start of every billing period, and unused plan credits expire at the end of the cycle rather than rolling over. That keeps the plan price predictable: you always know your monthly ceiling.
Why a credit model at all? Two reasons. First, you only pay for what you generate — a month where you produce less simply uses fewer credits. Second, it lets different kinds of content cost fairly. A static image is light; a video is heavier, because producing motion is genuinely more work than a single frame. Rather than hide that behind a flat "unlimited" claim that quietly throttles you, credits make the trade-off visible and honest.
The app always shows the credit cost of an action before you run it. You see the number, decide, then generate — you're never charged for something you didn't choose.
Credit costs per action can be tuned over time, so we don't publish a fixed per-action price list here — the live cost you see in the app is always the accurate one. What stays true is the relationship: images are light, video is heavier, and planning a full calendar sits in between.
Top-up packs
Some months you'll want more than your plan allowance — a launch, a campaign, a busy season. Top-up packs cover that. They never expire, and they stack on top of any plan, so you can buy them once and draw on them whenever you need to.
- 200 credits — $18
- 500 credits — $40
- 1,000 credits — $75
Because top-up credits don't expire, buying a pack ahead of a big month is a safe move — anything you don't use stays in your balance for next time. Your plan credits are always drawn down first each cycle, so your never-expiring top-ups are preserved until you actually need them.
Which plan should you pick?
Here's the honest guidance, by use case:
- One brand? Start on Grow. A single workspace and 900 credits a month is enough for most small businesses to plan and produce a consistent month of posts.
- A few brands, or you want video and viral research? Choose Scale. Three workspaces, an extra seat, and the higher 1,700-credit allowance suit anyone running more than one brand or leaning on video and Ad Studio.
- An agency, many client brands, or heavy video? Go Pro. Ten workspaces, five seats, a 3,200-credit allowance and priority queue are built for volume.
You can move up a plan at any time as you grow, and top-up packs let you handle the occasional spike without jumping to a bigger plan permanently.
The free trial
You don't have to guess. The free trial gives you 100 credits and 14 days, with no card required, so you can teach Pulse your brand, generate a real calendar and judge the quality of the output before you pay anything. It's the fastest way to see how far a plan's credits will go for your specific brand.
For a full breakdown of what's included, read what you get in the free Pulse trial.
And if you want to see the workflow those credits actually power, our guide to making a month of social content in an afternoon walks through the whole process from brand setup to export.
Frequently asked questions
How much does Pulse cost?
Pulse has three monthly plans in USD: Grow at $99 a month for 900 credits, Scale at $179 a month for 1,700 credits, and Pro at $329 a month for 3,200 credits. Your plan gives you a monthly credit allowance that powers every generation. You can also buy top-up credit packs that never expire, starting at $18 for 200 credits. A 14-day free trial with 100 credits lets you try everything before you pay.
Do Pulse credits expire?
Your monthly plan credits reset each billing cycle — the allowance refills at the start of every cycle and any unused plan credits do not roll over. Top-up credit packs are different: they never expire and stack on top of your plan, so you can buy extra credits for a busy month and use them whenever you need them.
What can I do with one month of credits?
Credits meter every generation in Pulse — planning a calendar, generating images, and producing video all draw from your balance. A static image is light on credits; video is heavier because it is more work to produce. Because plans start at 900 credits a month, most single-brand businesses can plan and generate a full month of on-brand social posts within their allowance. The app always shows the credit cost of an action before you run it, so you are never surprised.