Terms of Service
Effective date: 5 June 2026
These Terms of Service (“Terms”) govern your access to and use of the Pulse platform provided by AI STUDIO PTE. LTD. (“Pulse”, “we”, “us”). By creating an account or using the Service, you agree to these Terms. If you are entering into these Terms on behalf of a business, you represent that you have authority to bind that business.
2.1 Definitions
“Service” means the Pulse platform and all features. “Content” means materials generated through the Service. “Your Data” means the brand assets, inputs and materials you provide. “Credits” means the units consumed to use generation features.
2.2 Eligibility and accounts
You must be at least 18 and capable of forming a binding contract. You are responsible for your account credentials and for all activity under your account. Notify us immediately of any unauthorised use.
2.3 Plans, billing and taxes
Paid plans (Grow, Scale, Pro) are billed in advance on a recurring basis through our third-party payment processor. Subscriptions renew automatically until cancelled. Fees are stated in US Dollars and are exclusive of any applicable taxes (including GST, where chargeable), which you are responsible for. We may change pricing on prospective notice; changes take effect at your next billing cycle.
2.4 Credits
The Service operates on Credits. Each plan includes a monthly Credit allowance; additional Credits may be purchased as top-up packs. Monthly plan Credits are allocated each billing cycle and expire at the end of that cycle; purchased top-up Credits do not expire. Credits have no cash value, are non-transferable, and are not redeemable for money except as set out in the Refund Policy. Credits are deducted when a generation request is submitted. Where a generation fails due to a system error, Credits are returned to your balance automatically; if they are not, see the Refund Policy.
2.5 Free trial
We may offer a free trial (currently 50 Credits for 14 days, no card required). Trials are limited to one per customer, are for evaluation, and may be modified or withdrawn at any time. Trial features may be limited (for example, video generation may be disabled).
2.6 Acceptable use
You agree not to: use the Service unlawfully or to produce unlawful, infringing, deceptive, defamatory or harmful content; infringe any third party’s intellectual property or privacy; misuse research features or violate the terms of any social or third-party platform; resell or sublicense the Service except under an authorised agency arrangement; or attempt to reverse-engineer, disrupt, or gain unauthorised access to the Service.
2.7 AI-generated content
The Service uses artificial intelligence to generate Content from your inputs. AI output may contain errors, inaccuracies or material that requires editing. You are solely responsible for reviewing, editing and approving all Content before publishing or distributing it, and for ensuring it complies with applicable laws and platform rules — including advertising, consumer-protection, healthcare and aesthetic-treatment advertising requirements relevant to your industry. We make no representation that Content will achieve any particular result, reach or engagement.
2.8 Your Data and licence
You retain ownership of Your Data. You grant us a non-exclusive, worldwide licence to host, process and use Your Data solely to provide and improve the Service, including transmitting it to the service providers described in our Privacy Policy. You represent and warrant that you own or are licensed to use all brand assets, trademarks, images and handles you input, and that our processing of them will not infringe any third-party right.
2.9 Ownership of Content
As between you and us, and subject to the terms of the underlying AI providers, you own the Content generated for your account once the associated Credits have been consumed. We retain all rights in the Service, including its software, design, and underlying models and prompts.
2.10 Third-party services
The Service integrates with third-party platforms and providers (for example, social networks and AI providers). Your use of those services is governed by their terms, and we are not responsible for them.
2.11 Intellectual property
The Service, including all software, content, trademarks and know-how (excluding Your Data and your Content), is owned by us or our licensors and is protected by law. No rights are granted except as expressly set out.
2.12 Availability and “as is”
The Service is provided on an “as is” and “as available” basis. To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Beta or preview features are provided without warranty and may change or be withdrawn.
2.13 Limitation of liability
To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill. Our total aggregate liability arising out of or relating to the Service shall not exceed the total fees you paid to us in the twelve (12) months preceding the event giving rise to the claim. Nothing in these Terms excludes liability that cannot be excluded under Singapore law.
2.14 Indemnity
You agree to indemnify and hold us harmless from claims, losses and expenses arising out of Your Data, your Content, your use of the Service, or your breach of these Terms.
2.15 Suspension and termination
We may suspend or terminate your access for breach of these Terms or to protect the Service. You may cancel at any time (see the Refund Policy for the effect on billing). On termination, your right to use the Service ceases; certain provisions survive (including §§2.8, 2.11, 2.13, 2.14).
2.16 Changes to the Terms
We may update these Terms on notice via the platform or email. Continued use after the effective date constitutes acceptance.
2.17 Governing law and disputes
These Terms are governed by the laws of Singapore. The parties submit to the exclusive jurisdiction of the courts of Singapore.
2.18 General
These Terms, with the Privacy Policy and Refund Policy, are the entire agreement between us. If any provision is unenforceable, the rest remains in effect. You may not assign these Terms without our consent; we may assign them to a successor. No failure to enforce is a waiver. Neither party is liable for delays caused by events beyond its reasonable control.
2.19 Contact
hello@pulsehq.biz / AI STUDIO PTE. LTD., Singapore.