If nobody in your business has time for social media, you have four realistic options in Singapore: a part-time freelancer (about S$500–S$1,500 a month), a full agency (S$2,000–S$5,000+), a managed AI content service (S$500–S$2,500), or AI software your own staff drives (from about US$99 a month). The biggest difference between them is not price — it is who presses publish and who holds your account logins.
A freelancer is the classic first hire: affordable, personal, but quality and reliability vary with the individual, and you still manage them. A full agency gives you a team — strategy, production, often ads and community management — at the highest price, and usually posts on your behalf from your accounts. A managed AI service is the newer middle path: an AI engine produces the month, a person curates it, and it comes back to you as a finished calendar to approve and post — Pulse Managed works this way. And software you run yourself is the cheapest route if anyone on your team has an hour or two a month to approve and post what the tool produces.
| Route | Typical monthly cost | Who posts | Logins |
|---|---|---|---|
| Part-time freelancer | S$500–S$1,500 | You or them | Sometimes shared |
| Full social agency | S$2,000–S$5,000+ | Usually them | Usually taken |
| Managed AI service | S$500–S$2,500 | You | Never taken |
| AI software, self-run | From ~US$99/mo | You | Never taken |
Prices track volume (posts and platforms), how regulated your industry is, and how much is bundled beyond content — strategy calls, paid ads, community replies. Pay for those only if you need them; most SMEs outsourcing for the first time need the content produced, consistently, in their voice.
Be honest about the real bottleneck. If your feed has gone quiet because nobody has time to make content, but someone could spare two hours a month to approve it, in-house with a purpose-built tool wins on cost by a wide margin — Pulse plans and drafts a full month across Instagram, TikTok and Facebook from one brand setup, and your person approves and posts. Outsource fully when even the approving-and-posting won't happen, or when your industry's rules make you want a specialist producing within constraints from the start.
If you run a clinic or another regulated business, who presses publish is not a preference — it is the compliance structure. An aesthetic clinic stays the advertiser of record under the Healthcare Services Act, and that duty cannot be handed to a supplier. The safer arrangement is one where content is produced within your rules, your qualified person signs off, and you post — not one where an agency holds your logins and publishes on your behalf. More in our guide to done-for-you social media content in Singapore.
Prefer to keep it in-house? Pulse starts at US$99/month, 14-day free trial — 100 credits, no card needed.
Four realistic options: a part-time freelancer (roughly S$500–S$1,500 a month), a full social media agency (S$2,000–S$5,000+), a managed AI content service (S$500–S$2,500), or AI software your own staff drives (from about US$99 a month). They differ most in who presses publish and who holds your account logins.
Budget from about S$500 a month at the low end (freelancer or entry managed service) to S$5,000+ for a full agency. Price tracks post volume, number of platforms, how regulated your industry is, and how much strategy and account management is bundled in beyond the content itself.
No, and for many businesses you shouldn't. Traditional agencies usually ask for logins so they can post on your behalf. An alternative model produces the finished month and hands it back for you to approve and post yourself — the provider never holds your logins, so you stay the advertiser of record. Regulated businesses like clinics should strongly prefer this structure.
If someone on your team has a couple of hours a month, in-house with a purpose-built AI tool is by far the cheapest — the tool drafts the month and your person approves and posts. Outsource when nobody has even that time, or when your industry's rules make you want a specialist producing within constraints.
Four things: who presses publish, whether they need your account logins, whether your industry's rules are applied before writing or checked after, and what happens to your brand setup and content if you leave. Prefer arrangements where you approve every post and keep your logins.