Done-for-you social media content means a team plans, writes and designs your monthly posts and hands them back finished — you approve them and post. For a Singapore SME it typically costs S$500 to S$3,000 a month depending on volume, platforms and how tightly your industry regulates what you can say. The important question is not price but control: who presses publish, and who holds your account logins.
The phrase covers a few different arrangements, and they are not the same thing. A traditional agency usually takes your logins and posts on your behalf. A freelancer might draft and schedule for you. A newer model — done-for-you but you approve — produces the whole month and hands it back in one link; the provider never takes your logins and never auto-publishes, so you sign off and post yourself. For an owner who has simply gone quiet on Instagram because nobody has time, any of these solves the time problem. For a regulated business, the difference in who holds the final decision is the whole point.
Content cost tracks three things: how many posts and platforms, how much your rules constrain the writing, and how much revision you want. Here is the honest range for an SME.
| Route | Typical monthly cost | Who posts | Best for |
|---|---|---|---|
| Part-time freelancer | S$500–S$1,500 | You or them | Owners who can manage a person |
| Full social agency | S$2,000–S$5,000+ | Usually them (takes logins) | Larger budgets, hands-off |
| Done-for-you, you approve | S$500–S$3,000 | You (they never take logins) | SMEs and regulated businesses |
| Software you run yourself | From ~US$99/mo | You | Anyone with a person to drive it |
Software is the cheapest line if you have someone to run it — a purpose-built tool like Pulse plans and drafts a month across Instagram, TikTok and Facebook, and a person on your side approves and posts. Managed services cost more because you are paying for hours, not just software.
Mostly in control and price. A full agency is the most hands-on and usually the most expensive, and typically takes your logins to publish. A leaner done-for-you service produces the month and hands it back for you to approve and post, which costs less and keeps you as the advertiser of record. Neither is "better" in the abstract — it depends on whether you want to hand the whole thing over or keep the final press-publish decision. If you run anything regulated, keep the decision.
In a regulated field the answer to "who is responsible" does not change no matter who you hire. For an aesthetic clinic, advertising a licensable healthcare service is regulated under the Healthcare Services Act 2020 and the Healthcare Services (Advertisement) Regulations 2021, and under section 31 only the licensee, or a person acting on the licensee's authority, may advertise it. The licensee stays the advertiser of record and that compliance duty cannot be outsourced to a supplier. So the right setup for a clinic is not "an agency that posts for you" — it is a provider that builds your constraints in from the start and keeps your qualified person signing off before anything goes out.
AI does the drafting fastest, but a person still sets the brand up, applies the rules and picks what is good. The workable split is AI for the volume, a human for the judgement and the final sign-off. That is exactly how the done-for-you-but-you-approve model works: the engine produces the month, a person curates it, and you approve before anything is posted. Be sceptical of anyone promising fully hands-off auto-posting, and doubly so in a regulated field.
See how Pulse Managed does it →
It means a team plans, writes and designs your monthly posts and hands them back finished. You approve them and publish. The difference from a traditional agency is who presses post and who holds the logins. In the newer done-for-you-but-you-approve model, the provider never takes your account logins and never auto-publishes, so the final decision stays with you.
For an SME, expect roughly S$500 to S$3,000 a month depending on how many posts and platforms, how much your industry constrains the content, and how much revision you want. A part-time freelancer sits at the low end, a full agency at the high end. Software you run yourself starts around US$99 a month but needs a person to drive it.
Mostly in control and price. A full agency is the most hands-on and usually the most expensive, and often takes your logins to post for you. A leaner done-for-you service produces the month and hands it back for you to approve and post yourself, which costs less and keeps the advertiser-of-record with you. For regulated businesses that separation matters.
The licensee. Under the Healthcare Services Act 2020, advertising a licensable healthcare service is regulated, and under section 31 only the licensee or a person acting on the licensee's authority may advertise it. The licensee's duty to keep advertising compliant cannot be handed to a supplier. This is general information, not legal advice; confirm against current MOH, HSA, SMC and SMA guidance.
AI does the drafting fastest, but a person still has to set the brand up, apply the rules and pick what is good. The sensible setup is AI for the volume and a human for the judgement and the final sign-off. Fully hands-off auto-posting is the part to be sceptical of, especially in a regulated field.
Ask three things: who presses publish, whether they take your account logins, and whether they build your industry's rules in before writing or check them at the end. For any regulated business you want the answer to be that you approve every post, they never take logins, and your constraints are applied from the start.