Pulse.
Free · 2026

The Singapore content calendar for 2026

Every public holiday, festival and sale worth posting about — with content ideas tailored to your industry. Official MOM public-holiday dates. Plan your month around what your customers actually care about.

Tailor the ideas to your business
Café / F&B Retail Beauty / Salon Clinic / Wellness Fitness Services
Note: public holidays follow the Ministry of Manpower's gazetted 2026 list. Hari Raya Puasa and Hari Raya Haji dates are subject to confirmation by religious authorities. Sales and appreciation days are widely observed but aren't public holidays. For clinics and regulated fields, keep festive and sale content general and educational — no treatment or outcome claims.

Knowing the dates is easy. Filling them is the work.

Pulse learns your brand once, then generates a full month of on-brand captions and visuals — built around the Singapore dates that matter — for you to approve and post.

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FAQ

What are the key content dates for a Singapore business in 2026?

The dates most SG small businesses plan around are Chinese New Year (17–18 February 2026), Hari Raya Puasa (21 March), Hari Raya Haji (27 May), National Day (9 August), Deepavali (8 November) and Christmas (25 December), plus commercial moments like Valentine's Day, Mother's and Father's Day, the Great Singapore Sale, 11.11, Black Friday and 12.12. Planning content a few weeks ahead of each is what keeps a feed consistent.

How far ahead should I plan social media content?

A month at a time works well for most Singapore SMEs. Plan the month's themes and key dates in one sitting, draft everything in a batch, then day-to-day you are only approving and posting. Batching one month ahead beats scrambling post by post.

Are these the official 2026 Singapore public holiday dates?

Yes — the public holidays here follow the Ministry of Manpower's gazetted 2026 list. Note that Hari Raya Puasa and Hari Raya Haji dates are subject to confirmation by religious authorities. Commercial dates such as sales and appreciation days are widely observed but not public holidays.

How can I generate a full month of content around these dates?

You can plan it yourself using this calendar, or use Pulse, which learns your brand once and generates a full month of on-brand captions and visuals across Instagram, TikTok and Facebook — including around key Singapore dates — for you to approve and post.