Having someone manage your Instagram in Singapore costs roughly S$500–S$1,500 a month for a freelancer, S$1,500–S$4,000+ for an agency, and S$750–S$2,500 for a managed content service where you approve and post yourself. The two questions that matter more than price: who holds your login, and will the posting actually happen every week — because an abandoned feed quietly costs you the customers who check Instagram before they buy.
A managed month is four jobs: planning (what to post, when, around what — sales, seasons, SG occasions), production (captions in your voice, visuals on your brand, a mix of statics, carousels and Reels), approval (someone with judgement signs off), and publishing. Some providers add community management — replying to comments and DMs — which is a genuinely separate job and priced separately. Most Singapore SMEs that say "I need someone to run my Instagram" need the first four done reliably; the replying they can do themselves from their phone.
| Route | Monthly cost | Your login? | Watch out for |
|---|---|---|---|
| Freelancer | S$500–S$1,500 | Often shared | Quality varies with the individual; you still manage them |
| Social media agency | S$1,500–S$4,000+ | Usually taken | Paying agency rates for production a machine now does |
| Managed content service | S$750–S$2,500 | Never taken | Check a human curates — raw AI output reads generic |
| AI tool, self-run | From ~US$99 | Never taken | Needs ~2 hrs/month of someone’s time, or nothing ships |
Pulse Managed is the third row: our engine plans and produces the month — around 16 posts across Instagram, TikTok and Facebook — a person curates it, and you approve and post from your own account. From S$750/month. If you have a couple of hours yourself, the software alone is the cheapest route.
Three to five feed posts a week is the honest answer for an SME — roughly 16 a month, mixing Reels for reach, carousels for education and statics for brand presence. More than that and quality slips; less and the algorithm forgets you. The metric to fear is not follower count, it is the silent month: prospects who check your feed, see the last post was in March, and quietly pick the competitor who looks alive. More on the mix in our guide to Reels vs carousels vs statics.
See how Pulse Managed runs your month →
Or drive it yourself: Pulse from US$99/month — 14-day free trial, 100 credits, no card.
Freelancers charge roughly S$500–S$1,500 a month, agencies S$1,500–S$4,000+, and managed content services S$750–S$2,500 depending on volume and video. Software you run yourself starts around US$99 a month. Price tracks how much of the work — planning, creating, approving, posting, replying — you hand over.
Yes, and it is the safer structure. In the approve-and-post model the provider produces your month of posts and hands it back in one link; you approve and publish from your own phone. No logins change hands, nothing auto-posts, and you stay the advertiser of record — which matters if your business is regulated.
Three to five feed posts a week — about 16 a month — is the sustainable sweet spot for most SMEs: enough to stay visible in feeds and Reels without the quality dropping. Consistency beats bursts; an account that posts 4 times weekly for six months outgrows one that posts daily for three weeks and goes quiet.
You need a mix. Reels earn the most reach per post right now, carousels do the educational heavy-lifting, and statics keep the grid coherent. An all-photo feed underperforms on discovery; an all-Reels feed is expensive to sustain. A managed month typically blends all three.
At minimum: a monthly content plan, captions written in your voice, visuals on your brand, and a clear approval step before anything is posted. Better arrangements add trend research for your industry and short video. Be cautious of any service that requires your login or promises follower counts — engagement quality beats vanity metrics.