For ongoing social media content, Singapore businesses pay roughly S$500–S$1,500 a month for a freelance creator, S$1,500–S$4,000+ for an agency, and S$750–S$2,500 for a managed service that produces the whole month for your approval. The right question is not just the price — it is what actually ships each month, whose voice it sounds like, and who holds your accounts.
Four things, at minimum: a plan (a calendar mapped to your goals, your seasons, and what is happening in Singapore that month), writing (captions in your brand voice — not a template with your logo on it), visuals (designed or generated on-brand, mixing statics, carousels and short video), and an approval step where you sign off before anything goes out. Filmed video, real photography of your premises, and ad creative are usually add-ons — get what is in the base price in writing.
| What you're buying | Typical Singapore price | Best for |
|---|---|---|
| Freelance creator (monthly) | S$500–S$1,500/mo | One human owning it, smaller volume |
| Agency content retainer | S$1,500–S$4,000+/mo | Strategy + ads + content bundled |
| Managed AI service (monthly) | S$750–S$2,500/mo | The month produced, you approve & post |
| Filmed video (one-off) | S$2,000–S$10,000+/video | Brand films, campaigns |
| Photoshoot day (one-off) | S$800–S$2,500 | Real photos of your space & team |
The monthly rows are where most SME budgets should sit, because consistency compounds and one-offs don't. Pulse Managed is the managed row: around 16 posts a month across Instagram, TikTok and Facebook, produced by our engine, curated by a person, approved by you — from S$750/month, and we never take your logins. Bigger plans add short-form video and AI photoshoots of your real products.
AI has collapsed the cost of the regular monthly layer: planning, drafting, and on-brand visuals at volume. What makes it usable for a real business is the human loop — someone curating output, checking facts, keeping post one and post sixteen in the same voice. What AI still can't fake: filmed testimonials, real photos of your actual space, and showing up in person. The smart budget puts software-speed production under the monthly layer and saves real shoots for hero content once or twice a year. More in AI vs human content creation.
Ask for a sample month in your voice before you pay. Not a portfolio of other brands — your business, your tone, this month. A provider confident in their process can show you the actual product; one who can't is selling hours, not outcomes. Then check the boring things: revision rounds in writing, logins staying with you, your content remaining yours if you leave, and industry rules applied before writing rather than patched after. If you're comparing routes first, start with the four realistic options for social media help.
See what a Pulse Managed month includes →
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For monthly social media content, expect S$500–S$1,500 for a freelance creator, S$1,500–S$4,000+ for an agency, and S$750–S$2,500 for a managed service that produces the month for your approval. One-off pieces price differently: a professionally filmed video runs S$2,000–S$10,000+, a photoshoot day S$800–S$2,500.
A monthly service should include planning (a calendar mapped to your goals and Singapore's seasons), writing (captions or copy in your brand voice), visuals (designed or generated on-brand), and a clear approval step. Video, photography of your actual premises, and paid-ad creative are usually add-ons — confirm what is in the base price.
For the regular monthly layer — feed posts, carousels, short clips — yes, when a human curates it. AI produces the volume; a person applies judgement, checks facts, and keeps the voice consistent. Where AI is not enough: filmed testimonials, real photos of your team and space, and anything requiring on-the-ground presence.
Content creation is making the posts. Management adds publishing, community replies and account admin. Many Singapore SMEs only need creation plus an approval link — they can press post themselves and answer their own DMs — which is why creation-only services cost meaningfully less than full management.
Ask for a sample month in your voice, not a generic portfolio. Check who holds your logins (ideally nobody but you), how revisions work, and whether your industry's rules are applied before writing. A provider confident in their quality will show you the actual product before you commit.